20 years of SEO. One year obsessed with AI search.
Semantic Strategy is run by Mike Lovatt. Not a faceless agency. Not a VC-backed startup. One person who's spent two decades in the trenches of search — and the last year figuring out exactly how to get brands cited by AI.
The short version
I've been doing SEO since 2006. Link building, technical audits, content strategy, local search — if it involves getting found on the internet, I've done it. For clients, for my own brands, for fun.
When ChatGPT started recommending products and Google rolled out AI Overviews, I saw the same pattern I'd seen before: a new surface where brands either show up or they don't. And the ones who show up early win.
So I spent a year testing. Not theorising — testing. I built citation footprints for my own brands across every medium I could find: press sites, document hosts, directories, podcast platforms, video syndication, niche wikis. I tracked what got indexed, what got cited, and what was a waste of time.
The result: a repeatable process that gets brands recommended by AI models. Not in six months. In weeks.
Why I'm offering this publicly
I built this process for myself. It worked. Then people started asking me to do it for them.
The problem with most "AI SEO" services is they're selling theory. They've read the same blog posts you have. They haven't actually tested what happens when you syndicate a branded PDF to 120 platforms and then submit every URL to search engines. I have.
I know which platforms get crawled by AI models. I know which document formats get indexed fastest. I know which press distribution services actually result in citations versus the ones that just take your money and send a report full of dead links.
That's what you're buying. Not a guess. Not a strategy deck. A tested, executed process with a delivery report proving every placement.
I made it a fixed-price, no-call, no-proposal service because that's what I'd want to buy. You shouldn't need a 45-minute discovery call to get your brand listed on the platforms AI pulls from. You should be able to click a button, pay, and get it done.
That's Semantic Strategy.
See for yourself
I'm not anonymous. You can see what I'm working on, what I'm thinking about, and how I approach search.
Ready to get your brand cited by AI?
Fixed pricing. No calls. No contracts. Just results with proof.
Get Cited Now →